Short answer: It's complicated.

Medium answer: Mutations (the rarer the better!), specific marking tiers (tiers two, four, and five are most valuable, particularly if there's a lot of them), genetics ("clean" doesn't do anything, but "dirty" - aka inbred when you check the genetics - can make the price go down), and general appearance (is the lion pretty?) all affect how you should price your lions.

Practical answer:
Full-grown lions go for a minimum of 100 SB apeice, unless you're desperate, they're dirty, or there's something about them that would justify a price hike. Chased NCLs (NCLs that clearly came from someone else's pride) go for a bit higher - around 150 to start.

Submales are kinda iffy - if they're not worth kinging, I'd just stick 'em at around 85 SB. Tetu should probably go for around 150 to 175 - the mutation and the not bad genetics let you increase the price. Your other submale though...he would be pretty (and he has a mutation!), but his mane is god-awful and would probably require an applicator, so he gets 155 at most.

Cubs go for 15 - 50 SB and are considered fodder unless they have a mutation, rare genetics, exceptional stats, or are really pretty.

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