I cannot figure out what I’m doing wrong

Here is what I’m posting:

<*a href=‘’https://www.lioden.com/lion.php?id=794149989086’’>Ember female <*/a>

<*a href=‘’https://www.lioden.com/lion.php?id=794150061093’’>Ember male <*/a>

And the links do not work! Multiple people have pm’d me to try and help and there’s only so many ways I can say I’m an idiot and can’t figure it out :c

Does anyone know what I’m doing wrong?